Digital marketing manager with expertise in social media, email marketing & ecommerce.
Digital Marketing Coordinator
Springer’s Jewelers // 2014-Present
Maintain consistent messaging across appropriate social media channels, optimizing for growth. Researching, targeting and optimizing social media advertising across Facebook, Instagram, Twitter and Pinterest platforms. Creating, from draft to deliverable, email marketing campaigns utilizing strategies including A/B testing, advanced segmentation, and automation. Manage the company’s efforts across the Google ad network including PPC, display and video advertising. Work with web developers to optimize and redesign the brand’s website for a positive user experience, photographing and updating the website with product images and descriptions for ecommerce, delivering creative for magazine advertising, newsprint advertising and direct mail pieces, aide in the planning of events, promotions and advertising campaigns, and allocating the digital media budget ($60k).
Mainers United For Marriage // 2012
Volunteer recruitment, management and leadership development. Microtargeting a universe for voter engagement, tailoring specific messaging for different demographics and managing voter contact across multiple traditional and digital channels, for a winning marriage equality campaign.
Bull Moose Music // 2009-2014
Excelled and trained others in all aspects of customer service and day-to-day operations, including marketing product and establishing efficient systems around executing tasks.
Viewer Obsession Is Advised (2016)
Host, producer & promoter of Viewer Obsession Is Advised, a weekly pop culture podcast.
Creator, writer & editor of QUEER/ISH, an online publication featuring nonfiction and fiction, poetry and prose by queer voices or with a focus on LGBTQ issues.
Skills & Expertise
Digital Marketing, Social Media Marketing and Advertising, Graphic Design, Pay Per Click Advertising, Email Marketing, Demographic Research, Web Analytics and Reporting, Social Media Analytics, Research, Strategy and Planning, Event Coordination, Establishing Media Partnerships, Product Photography, Ecommerce Management, Web Design, Content Marketing, Content Syndication (RSS/Bloglovin’), SEO
Adobe Suite (Photoshop, InDesign, Illustrator), SquareSpace, Wordpress, Magento, Shopify, Facebook Ads, Twitter Ads, Pinterest Ads, Google AdWords & AdSense, YouTube Advertising, MailChimp, Mandrill, Klaviyo, Hootsuite, Buffer, iTunes, Google Analytics, G Suite
New England School Of Communications
Marketing Communications, 2010-2013